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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
In December 2013, Groupon acquired Boomerang, a Lightbank-backed start-up that allows people to share gift cards and other deals from local merchants with their friends. [60] Boomerang's two cofounders, Zachary Smith and Matthew Williams, along with eight employees went on to build a new digital-coupon offering, called Groupon Coupons. [61]
The Q4 shopping season is about to begin, and the kick-off will start soon. The Amazon October Prime Day is just days away, so here's all we know about the big savings event.
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The Best Labor Day Sales this year includes great deals such as a $65 mattress, a $20 set of sheets and 20% off Amazon bestselling pillows. Browse all of the deals available this Labor Day.
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