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  2. List of mergers and acquisitions by Apple - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Acquisitions Date Company Business Country Value (USD) References Derived products 1 March 2, 1988 Network Innovations Software United States — Data Access Language (DAL) 2 June 7, 1988 Orion Network Systems Computer Software United States — SNA*ps 3 June 27, 1988 Styleware Computer software United States — AppleWorks GS, iWork, iLife 4 July 11, 1988 Nashoba Systems Computer software ...

  3. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Value-based pricing. Value-based price (also value optimized pricing and charging what the market will bear) is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1] The value that a consumer gives to a good or service, can then be defined as their willingness to pay for it ...

  4. Litigation involving Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Litigation_involving_Apple...

    Litigation involving Apple Inc. The multinational technology corporation Apple Inc. has been a participant in various legal proceedings and claims since it began operation and, like its competitors and peers, engages in litigation in its normal course of business for a variety of reasons. In particular, Apple is known for and promotes itself as ...

  5. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  6. Apple's e-book pricing scandal: A long road to a small fine - AOL

    www.aol.com/news/apples-e-book-pricing-scandal...

    Apple's been weighed, measured and found guilty of conspiring -- again. The outcome is a $450 million slap on the wrist. A U.S. appeals court voted 2-1 to uphold a 2013 ruling, when Apple was ...

  7. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...

  8. Apple's E-Book Pricing Prompts Antitrust Inquiry - AOL

    www.aol.com/2010/06/02/apples-e-book-pricing...

    The pricing of electronic books is one of the biggest issues currently facing the publishing industry. The de facto $9.99 standard set by Amazon (AMZN) for books available on its Kindle device has ...

  9. United States v. Apple (2012) - Wikipedia

    en.wikipedia.org/wiki/United_States_v._Apple_(2012)

    United States v. Apple Inc., 952 F. Supp. 2d 638 (S.D.N.Y. 2013), was a US antitrust case in which the Court held that Apple Inc. conspired to raise the price of e-books in violation of the Sherman Act . The suit, filed in April 2012, alleged that Apple Inc. and five book publishing companies conspired to raise and fix the price for e-books in ...