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Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO. [51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they ...
A grey hat hacker lies between a black hat and a white hat hacker, hacking for ideological reasons. [21] A grey hat hacker may surf the Internet and hack into a computer system for the sole purpose of notifying the administrator that their system has a security defect, for example. They may then offer to correct the defect for a fee. [20]
Computer hacking. A white hat (or a white-hat hacker, a whitehat) is an ethical security hacker. [ 1][ 2] Ethical hacking is a term meant to imply a broader category than just penetration testing. [ 3][ 4] Under the owner's consent, white-hat hackers aim to identify any vulnerabilities or security issues the current system has. [ 5]
Black hat (computer security) A black hat ( black hat hacker or blackhat) is a computer hacker who violates laws or ethical standards for nefarious purposes, such as cybercrime, cyberwarfare, or malice. These acts can range from piracy to identity theft. A Black hat is often referred to as a "cracker". [ 1]
A grey hat ( greyhat or gray hat) is a computer hacker or computer security expert who may sometimes violate laws or typical ethical standards, but usually does not have the malicious intent typical of a black hat hacker. The term came into use in the late 1990s, and was derived from the concepts of "white hat" and "black hat" hackers. [ 1]
Cloaking. Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search ...
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