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Mental chronometry is the scientific study of processing speed or reaction time on cognitive tasks to infer the content, duration, and temporal sequencing of mental operations. Reaction time (RT; also referred to as " response time ") is measured by the elapsed time between stimulus onset and an individual's response on elementary cognitive ...
Hick's law, or the Hick–Hyman law, named after British and American psychologists William Edmund Hick and Ray Hyman, describes the time it takes for a person to make a decision as a result of the possible choices: increasing the number of choices will increase the decision time logarithmically. The Hick–Hyman law assesses cognitive ...
Serial reaction time (SRT) is a commonly used parameter in the measurement of unconscious learning processes. [1] This parameter is operationalised through a SRT task, in which participants are asked to repeatedly respond to a fixed set of stimuli in which each cue signals that a particular response (i.e., button press) needs to be made.
Posner cueing task. The Posner cueing task, also known as the Posner paradigm, is a neuropsychological test often used to assess attention. Formulated by Michael Posner, [1] it assesses a person's ability to perform an attentional shift. It has been used and modified to assess disorders, focal brain injury, and the effects of both on spatial ...
Taylor Aggression Paradigm. Purpose. measure aggressive behavior. The Taylor Aggression Paradigm ( TAP; also commonly referred to as the Competitive Reaction Time Task [1]) is a prominent, well-validated, laboratory analog measure of aggressive behavior in humans, predominantly utilized within the field of psychology .
Continuous performance task. A continuous performance task, continuous performance test, or CPT, is any of several kinds of neuropsychological test that measures a person's sustained and selective attention. Sustained attention is the ability to maintain a consistent focus on some continuous activity or stimuli, and is associated with impulsivity.
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
A psychomotor vigilance task ( PVT) is a sustained- attention, reaction-timed task that measures the consistency with which subjects respond to a visual stimulus. Research indicates increased sleep debt or sleep deficit correlates with deteriorated alertness, slower problem solving, declined psychomotor skills, and increased rate of false ...